Adeleke Olufifun
So ubiquitous have the blue trousers made from denim or dungaree material become, that blue is now considered one of the neutral dressing colours. Although the term “jeans” often refers to a particular style of trousers called “blue jeans”, today, various styles exist in varying colours. Historic brands include Levi’s, Lee, and Wrangler.
Jeans come in various fits, including skinny, tapered (also referred to as “pencil”), straight, boot cut, narrow bottom, low waist, flare and baggy. They gained their popularity in the 1950’s, after Hollywood had saturated the market with western movies featuring cowboys, who wore jeans, which were then taken up as a trend among teenagers of the day, especially the more rebellious ones.